Tag: Google

Keyword As First Word in Domain

Importance: Unknown Type: Relevancy Once important but not anymore; having the focus keyword of the website, in whole, as the first keyword in your domain name may increase…

Keyword Appears in Top Level Domain

Importance: Low Type: Relevancy Once important but not anymore; having the focus keyword of the website, in whole, in your domain name, may increase your search engine rankings,…

Domain Age

Importance: Low Type: Relevancy Google does not care about how long ago the domain was registered, as Google determines the age of a domain based on when Google…

Diversity of Backlinks

Importance: High Type: Trust Having backlinks from multiple sources is seen as natural, whereas having a single location may be seen as unnatural (spamming).

Nofollow Links

Importance: Medium Type: Relevancy and Quality Search engines, in general, don’t follow links with a nofollow relationship. Having a large amount of nofollow links may be seen as…

Affiliate Links

Importance: Low Type: Quality Having affiliates links won’t necessarily lower your organic search result position but having too many affiliate links may, as it lowers your website’s quality.

Backlinks to the Homepage

Importance: Medium Type: Relevancy and Quality The amount of backlinks to the homepage of your website can increase your website’s rankings.

Reading Level

Importance: High Type: Quality How easy the content is to read. We can use Flesch Reading Ease test to determine how easy the content is to read. The…

Guest Posts

Importance: Low Type: Quality Using guest posts can be a good thing if they are done right. Guest posts need to be relevant and of quality. Having links…

Links from Bad Neighborhoods

Importance: High Type: Trust Backlinks from negative quality websites like spammers can negatively impact your rankings.

Broken Links

Importance: High Type: Quality Google Rater Guidelines states that a website with many broken links shows a website that is neglected or abandoned.

Social Shares of Referring Page

Importance: Medium Type: Relevancy, Quality and User Experience The amount of social shares a web page has may increase its ranking.