SEO
Learn how HTTP status codes impact SEO and how to use them effectively. This ultimate guide covers key codes like 200, 301, 404, and more, helping you optimize your site’s performance, improve crawlability, and protect your search engine rankings.
Digital Marketing
LinkedIn's new lead generation boost lets businesses turn organic posts into targeted ads, capturing quality leads using first-party data. Boost visibility, engage high-value prospects, and expand reach with easy setup directly from your LinkedIn Page. Available globally on mobile and desktop.
AI
LinkedIn now offers free AI certification courses to equip professionals with essential skills in recruiting, talent acquisition, and learning development. Available until Dec 31, these courses address the growing demand for AI expertise. Google also joins with a new AI course via Coursera.
Digital Marketing
Learn how to guide Google in choosing the right canonical URL with tips from Google's John Mueller. Discover effective methods like redirects, rel=canonical tags, and internal linking to ensure your preferred page is prioritized, and troubleshoot common canonicalization issues to improve SEO.
Digital Marketing
Explore Google’s new guide on Google Trends for SEO insights. Learn to monitor trends, prioritize content, research keywords, analyze competitors, and track brand awareness. Perfect for search marketers at any level.
Content
YouTube’s new Analytics update offers real-time view tracking by format—Longform, Shorts, and Live—helping creators make data-driven content decisions. Gain insights into audience engagement for each content type to optimize your strategy and boost performance across multiple formats.
Digital Marketing
Google's John Mueller offers insights on diagnosing multi-domain crawling issues, highlighting shared infrastructure as a common cause. Learn how to investigate using Google Search Console, monitor CDN performance, and prevent disruptions from impacting search visibility and content indexing.
Digital Marketing
Google's updated favicon guidelines recommend higher-resolution images of at least 48x48 pixels for better search result display. Ensure your favicon meets the new standards to improve site visibility and user engagement.
Digital Marketing
Google has updated its URL parameter guidelines, emphasizing the use of equal signs and ampersands for better crawling efficiency. This change helps prevent SEO issues like duplicate content and crawl waste. Developers should plan to migrate non-standard formats to avoid indexing problems.
Digital Marketing
Google will retire the sitelinks search box on November 21, 2024, due to declining usage. This visual change won’t affect search rankings or other sitelinks. Website owners don't need to take immediate action, as the change won’t disrupt SEO or trigger errors in Search Console.
Digital Marketing
Google’s John Mueller offers practical solutions for handling legacy AMP subdomains and managing crawl budgets. Learn how to efficiently redirect or remove old AMP URLs and keep your site optimized as you transition away from AMP, without worrying about crawl budget impacts for mid-sized sites.
Digital Marketing
Google’s John Mueller confirms that Core Web Vitals have a minimal impact on rankings. While improving performance boosts user experience, content quality is far more important. Smaller sites benefit from being able to implement changes faster, giving them an edge in SEO updates.
