Campbell Brown, Head of Global News Partnerships June 13, 2018 I want to clarify some misconceptions around our new political ads policy as it relates to news publishers and give a more detailed explanation on our approach.
First, some context. We are moving towards greater transparency around all advertising on Facebook and Instagram. Given that our challenges in the last election stemmed from political and issue advertising, that is the content we are labeling and archiving first. As we developed the authorization process, we recognized immediately that news content was different than political and issue advertising. In an effort to be collaborative around the treatment of ads on news content, we brought publishers in early for ideas on how best to approach labeling and transparency.