Social Media Math

social-media-math is an npm package that provides a collection of mathematical formulas relevant to social media marketing and management. It aims to assist social media marketers and managers in calculating various metrics and making data-driven decisions.

Installation

To use the social-media-math package in your Node.js project, you can install it using npm:

npm install social-media-math

Usage

Once you have installed the package, you can import the formulas into your project and utilize them as follows:

const {
  engagementRate,
  reachPerPost,
  clickThroughRate,
  averageTimeSpentPerPost,
  followerGrowthRate,
  engagementToReachRatio,
  averageEngagementPerUser,
  viralityRatio,
  followerChurnRate,
  costPerClick,
  costPerMille,
  returnOnInvestment,
  customerAcquisitionCost,
  customerLifetimeValue,
  postEngagementRate,
  postReachRate,
  postConversionRate,
  postShareRate,
  postClickToConversionRate,
  postImpressionsPerUser,
  postEngagementPerUser,
  postViralityPerUser,
} = require('social-media-math');

// Use the formulas to calculate social media metrics
const likes = 500;
const comments = 100;
const followers = 10000;
const engagement = engagementRate(likes, comments, followers);
console.log(`Engagement rate: ${engagement}%`);

// Add more as desired

Formulas

The social-media-math package provides the following formulas for social media marketing and management:

• engagementRate(likes, comments, followers): Calculates the engagement rate as a percentage.
• reachPerPost(followers, totalPosts, reach): Calculates the reach per post.
• clickThroughRate(clicks, impressions): Calculates the click-through rate as a percentage.
• averageTimeSpentPerPost(totalTime, totalPosts): Calculates the average time spent per post.
• followerGrowthRate(initialFollowers, finalFollowers, durationInMonths): Calculates the follower growth rate as a percentage per month.
• engagementToReachRatio(engagement, reach): Calculates the engagement-to-reach ratio as a percentage.
• averageEngagementPerUser(engagement, followers): Calculates the average engagement per user.
• viralityRatio(shares, impressions): Calculates the virality ratio as a percentage.
• followerChurnRate(initialFollowers, lostFollowers, durationInMonths): Calculates the follower churn rate as a percentage per month.
• costPerClick(cost, clicks): Calculates the cost per click.
• costPerMille(cost, impressions): Calculates the cost per mille (CPM).
• returnOnInvestment(revenue, cost): Calculates the return on investment (ROI) as a percentage.
• customerAcquisitionCost(cost, customersAcquired): Calculates the customer acquisition cost (CAC).
• customerLifetimeValue(revenue, averagePurchaseFrequency, customerLifespan): Calculates the customer lifetime value (CLV).
• postEngagementRate(engagement, impressions): Calculates the post engagement rate as a percentage.
• postReachRate(reach, followers): Calculates the post reach rate as a percentage.
• postConversionRate(conversions, clicks): Calculates the post conversion rate as a percentage.
• postShareRate(shares, reach): Calculates the post share rate as a percentage.
• postClickToConversionRate(conversions, clicks): Calculates the post click-to-conversion rate as a percentage.
• postImpressionsPerUser(impressions, followers): Calculates the post impressions per user.
• postEngagementPerUser(engagement, followers): Calculates the post engagement per user.
• postViralityPerUser(shares, followers): Calculates the post virality per user.