Google's John Mueller offers insights on diagnosing multi-domain crawling issues, highlighting shared infrastructure as a common cause. Learn how to investigate using Google Search Console, monitor CDN performance, and prevent disruptions from impacting search visibility and content indexing.
Digital Marketing
Google's updated favicon guidelines recommend higher-resolution images of at least 48x48 pixels for better search result display. Ensure your favicon meets the new standards to improve site visibility and user engagement.
Digital Marketing
Google has updated its URL parameter guidelines, emphasizing the use of equal signs and ampersands for better crawling efficiency. This change helps prevent SEO issues like duplicate content and crawl waste. Developers should plan to migrate non-standard formats to avoid indexing problems.
Google will retire the sitelinks search box on November 21, 2024, due to declining usage. This visual change won’t affect search rankings or other sitelinks. Website owners don't need to take immediate action, as the change won’t disrupt SEO or trigger errors in Search Console.
Digital Marketing
Google’s John Mueller offers practical solutions for handling legacy AMP subdomains and managing crawl budgets. Learn how to efficiently redirect or remove old AMP URLs and keep your site optimized as you transition away from AMP, without worrying about crawl budget impacts for mid-sized sites.
Google’s John Mueller confirms that Core Web Vitals have a minimal impact on rankings. While improving performance boosts user experience, content quality is far more important. Smaller sites benefit from being able to implement changes faster, giving them an edge in SEO updates.
Google’s John Mueller explains that there’s no ideal content length for SEO. Instead, focus on delivering unique value to users, not just adding more words. In 2024, SEO success is about creating content that meets user needs, whether short or long, rather than optimizing for search engines.
Welcome to the Morning Brew technology newsletter. Our daily newsletter with links and TLDRs of major tech and programming stories.
AI
Welcome to the Morning Brew technology newsletter. Our daily newsletter with links and TLDRs of major tech and programming stories.
Digital Marketing
Google announces leadership changes as Prabhakar Raghavan steps down, with Nick Fox taking over Search and Ads. Raghavan transitions to Chief Technologist, while Fox leads the Knowledge & Information team, potentially accelerating AI integration and revisiting core search quality.
Digital Marketing
Click-through rate (CTR) is a key metric in digital marketing that measures the percentage of people who click on a link or ad after seeing it. Understanding and improving CTR can boost ad performance, SEO rankings, and overall campaign effectiveness, leading to higher engagement and conversions.
SEO
Learn how Google measures Cumulative Layout Shift (CLS), a key Core Web Vital that impacts user experience and SEO. Discover how CLS is calculated, why it matters, and how-to optimize your website for better performance and search visibility.