Tag: Domain Factors

Keyword As First Word in Domain

Importance: Unknown Type: Relevancy Once important but not anymore; having the focus keyword of the website, in whole, as the first keyword in your domain name may increase…

Keyword Appears in Top Level Domain

Importance: Low Type: Relevancy Once important but not anymore; having the focus keyword of the website, in whole, in your domain name, may increase your search engine rankings,…

Domain Age

Importance: Low Type: Relevancy Google does not care about how long ago the domain was registered, as Google determines the age of a domain based on when Google…

Country TLD extension

Importance: Medium Type: Relevancy A website having a domain name country extension, i.e. .ca for Canada, .co.uk for the UK, may have their website rank higher in the…

Penalized Whois Owner

Importance: Medium Type: Trust If an entity is identified as being a spammer, any domain name owned by that entity will be penalized.

Public vs. Private Whois

Importance: Medium Type: Trust A domain name with a private registration, which means their whois information is protected (invisible to the public), may be penalized, as Google sees…

Exact Match Domain (EMD)

Importance: Unknown Type: Relevancy An Exact Match Domain (EMD) is a domain name where the domain name contains keywords that exactly match the website’s keywords.

Domain History

Importance: Medium Type: Trust A domain name that has been registered by the same entity may be seen as more trustworthy, compared to a domain name that has…

Keyword in Subdomain Name

Importance: Low Type: Relevancy Once gave you a extra boost in rankings; having the website’s focus keyword in a subdomain may increase your rankings.

Domain Registration Length

Importance: Low Type: Trust Google’s US patent US7346839 B2, “Information retrieval based on historical data,” states that Google may use the length of the domain name registration to…