Learn why Google’s disavow tool isn’t part of regular SEO maintenance and when you should actually use it. Discover the truth about "toxic backlinks" and why most sites don’t need to worry about them.
Discover how Google’s AI Overviews are transforming SEO by favoring deep, specialized content over homepages. Learn why optimizing inner pages and updating older posts is now essential for visibility in AI-driven search.
Google is testing a simplified hotel search in Germany, Belgium, and Estonia, replacing maps and listings with basic links to comply with the EU's Digital Markets Act. This temporary change aims to assess user behavior and traffic impacts, potentially shaping future search regulations worldwide.
The DOJ and Google face off in a pivotal antitrust case over digital ad dominance. The DOJ claims Google controls 91% of ad markets, while Google argues it's just 10%. A decision could reshape digital advertising, impacting publishers, advertisers, and small businesses. Key ruling expected soon.
Track WhatsApp ad performance with Google's new "conversation started" metric. Measure customer engagement, optimize campaigns, and strengthen relationships in WhatsApp-dominant regions. A game-changer for personalized marketing in Search and Performance Max campaigns.
The DOJ proposes Google divest Chrome and possibly Android to curb alleged monopolies in search and advertising. Learn about the case's implications for tech innovation, competition, and user privacy as Google pushes back against these sweeping antitrust measures.
LinkedIn now offers free AI certification courses to equip professionals with essential skills in recruiting, talent acquisition, and learning development. Available until Dec 31, these courses address the growing demand for AI expertise. Google also joins with a new AI course via Coursera.
Learn how to guide Google in choosing the right canonical URL with tips from Google's John Mueller. Discover effective methods like redirects, rel=canonical tags, and internal linking to ensure your preferred page is prioritized, and troubleshoot common canonicalization issues to improve SEO.
Explore Google’s new guide on Google Trends for SEO insights. Learn to monitor trends, prioritize content, research keywords, analyze competitors, and track brand awareness. Perfect for search marketers at any level.
Google's John Mueller offers insights on diagnosing multi-domain crawling issues, highlighting shared infrastructure as a common cause. Learn how to investigate using Google Search Console, monitor CDN performance, and prevent disruptions from impacting search visibility and content indexing.
Google's updated favicon guidelines recommend higher-resolution images of at least 48x48 pixels for better search result display. Ensure your favicon meets the new standards to improve site visibility and user engagement.
Google has updated its URL parameter guidelines, emphasizing the use of equal signs and ampersands for better crawling efficiency. This change helps prevent SEO issues like duplicate content and crawl waste. Developers should plan to migrate non-standard formats to avoid indexing problems.
Google will retire the sitelinks search box on November 21, 2024, due to declining usage. This visual change won’t affect search rankings or other sitelinks. Website owners don't need to take immediate action, as the change won’t disrupt SEO or trigger errors in Search Console.
Google’s John Mueller offers practical solutions for handling legacy AMP subdomains and managing crawl budgets. Learn how to efficiently redirect or remove old AMP URLs and keep your site optimized as you transition away from AMP, without worrying about crawl budget impacts for mid-sized sites.
Google’s John Mueller confirms that Core Web Vitals have a minimal impact on rankings. While improving performance boosts user experience, content quality is far more important. Smaller sites benefit from being able to implement changes faster, giving them an edge in SEO updates.