Tag: Page-Level Factors Page 1 of 3

Affiliate Links

Importance: Low Type: Quality Having affiliates links won’t necessarily lower your organic search result position but having too many affiliate links may, as it lowers your website’s quality.

Reading Level

Importance: High Type: Quality How easy the content is to read. We can use Flesch Reading Ease test to determine how easy the content is to read. The…

Broken Links

Importance: High Type: Quality Google Rater Guidelines states that a website with many broken links shows a website that is neglected or abandoned.

Quality of Internal Links Pointing to Page

Importance: High Type: Quality Having web pages with authority linking to another web page of the same domain names further shows importance to search engines.

Number of Internal Links Pointing to Page

Importance: High Type: Quality Having web pages linking to another web page of the same domain name helps show search engines importance of the linked to web page.

Multimedia

Importance: Unknown Type: Quality Having multimedia – images and videos – in the content can help increase rankings, as it helps increase the web page’s quality.

Number of Outbound Links

Importance: High Type: Quality Having too many outbound links may reduce your pagerank and therefore your rankings.

Helpful Supplementary Content

Importance: High Type: Quality Google Rater Guidelines states that having helpful supplementary content and tools can help increase your web page’s rankings. Examples of supplementary content includes but…

Grammar and Spelling

Importance: Unknown Type: Quality Having proper grammar and correct spelling helps determine quality of the web page.

Outbound Link Theme

Importance: Medium Type: Relevancy If you have a web page about shoes that outbound links to a website with authority like Nike, it can help determine the web…

Outbound Link Quality

Importance: Medium Type: Trust Outbound linking to websites with authority helps with trust signals.

Original Content

Importance: High Type: Quality Search engines favour original content over content that has been copied or scraped from another website.

Keyword Word Order

Importance: High Type: Relevancy Having your web page focus keyword match a end users search keyword will help rank your website higher in that organic search result.

Keyword in H2, H3 Tags

Importance: Low Type: Relevancy Having your focus keyword appear in the H2 and H3 HTML heading tags may lower your relevancy signal and therefore your rankings.

Keyword Prominence

Importance: High Type: Relevancy Having the focus keyword appear within the first 100 words helps with relevancy and therefore helps increase rankings.