Google’s John Mueller offers practical solutions for handling legacy AMP subdomains and managing crawl budgets. Learn how to efficiently redirect or remove old AMP URLs and keep your site optimized as you transition away from AMP, without worrying about crawl budget impacts for mid-sized sites.
Google’s John Mueller confirms that Core Web Vitals have a minimal impact on rankings. While improving performance boosts user experience, content quality is far more important. Smaller sites benefit from being able to implement changes faster, giving them an edge in SEO updates.
Content
Google’s John Mueller explains that there’s no ideal content length for SEO. Instead, focus on delivering unique value to users, not just adding more words. In 2024, SEO success is about creating content that meets user needs, whether short or long, rather than optimizing for search engines.
Digital Marketing
Google announces leadership changes as Prabhakar Raghavan steps down, with Nick Fox taking over Search and Ads. Raghavan transitions to Chief Technologist, while Fox leads the Knowledge & Information team, potentially accelerating AI integration and revisiting core search quality.
Click-through rate (CTR) is a key metric in digital marketing that measures the percentage of people who click on a link or ad after seeing it. Understanding and improving CTR can boost ad performance, SEO rankings, and overall campaign effectiveness, leading to higher engagement and conversions.
SEO
Learn how Google measures Cumulative Layout Shift (CLS), a key Core Web Vital that impacts user experience and SEO. Discover how CLS is calculated, why it matters, and how-to optimize your website for better performance and search visibility.
Unlock the power of multilingual travel blogging to reach global audiences, enhance cultural connections, and boost SEO. Learn how writing in multiple languages expands your reach, opens up monetization opportunities, and fosters a deeper understanding of the world.
Digital
Editing and proofreading your blog posts are essential steps for building credibility, improving clarity, and engaging your audience. Learn how refining your content boosts SEO, enhances readability, and ensures professionalism, setting your blog apart from the competition.
Digital Marketing
Google has updated its robots.txt policy, clarifying that unsupported fields will be ignored by its crawlers. Website owners should use only documented fields like user-agent, allow, disallow, and sitemap, while reviewing their existing files to ensure compliance with Google’s official guidelines.
Google has introduced new support for product certification markup in structured data, replacing EnergyConsumptionDetails with the more versatile Certification type. This update helps businesses provide detailed, globally relevant certifications, improving search results and consumer confidence.
Digital
Learn 7 essential tips for delivering high-impact technical SEO audits, including improving site architecture, boosting site speed, ensuring mobile-friendliness, fixing duplicate content, securing HTTPS, and optimizing structured data for better search rankings and user experience.
Google’s updated Indexing API documentation now warns against misuse, including using multiple accounts to exceed quotas. Abusing the API could lead to revoked access. Ensure compliance by respecting limits, using the API correctly, and supplementing with sitemaps to maintain indexing efficiency.