Twitter announced it has changed it’s iconic default profile photo, which was an egg; the egg has been around since 2010. This is a snippet of what Twitter had to say about the change:
For the past seven years, everyone who has created an account on Twitter starts out with their default profile photo as an egg. This was a playful way to reference how eggs hatch into birds that send all the Tweets you see on Twitter! But now it’s time for something new – something that encourages people to upload their own photos for more personal expression…
Twitter stated that there is three reasons why they are doing this:
Last year we refreshed our brand, with a new look and feel highlighting the diversity and expressiveness of the people around the world who make up the Twitter community, in all its color and vibrancy. As part of our work to bring these ideas into the product, we realized it was time to change the default profile photo, to help prompt more self-expression.
We noticed that some people kept the egg default profile photo because they thought it was fun and cute, but we want people to use this space to show us who they are! The new default image feels more like an empty state or placeholder, and we hope it encourages people to upload images that express themselves.
We’ve noticed patterns of behavior with accounts that are created only to harass others – often they don’t take the time to personalize their accounts. This has created an association between the default egg profile photo and negative behavior, which isn’t fair to people who are still new to Twitter and haven’t yet personalized their profile photo.
New default profile photo: