Importance: High

Type: N/A

YouTube videos often appear in search results and testing has shown that after Google Panda, websites with a YouTube account rank higher in Google organic search results.

YouTube is the second most popular search engine next to Google. It’s also owned by Google, and Google gives priority to its videos within search results. You can shoot a short video (one to three minutes) with your phone, upload it to YouTube and promote it across your social media channels.